ɪRʙ

Designed a modern, mobile-optimized eCommerce website with integrated CMS, LMS. Featured a transparent course structure, 24/7 membership access, and a cohesive brand identity (logo, color palette) for an engaging learning experience.

My Role:

• Product Designer: Led the design process, from system flowcharts to responsive prototypes, ensuring a seamless user experience.
• Brand Designer: Developed the logo, color palette, and overall visual identity to align with the platform’s mission and values.
• Frontend Developer: Set up and customized the Learning Management System (LMS) and WordPress platform, ensuring seamless integration and functionality.

Collaborators: Matt Ch., Janice Ch., Boman C.

Project Duration:

3 months

Tools: Figma, ProcessOn, Wordpress, HTML/CSS/JS, Thrive Apprentice LMS

The Problem:

As a new entrant in the market, we identified that existing competitors were selling lessons without a well-designed Learning Management System (LMS), resulting in a poor user experience and limited accessibility. To differentiate ourselves, we aimed to create a self-learning platform that offered 24/7 access, a cohesive design system, and a seamless user experience.

Process:

1. System Flow Chart (ProcessOn):

• Designed a comprehensive system flow chart to visualize the integration of customer, system, and marketing workflows.
• Divided the system into three sections:
  • Customer: Membership management, course access, and personalized offers.
  • System: Integration of WordPress (CMS), Thrive Apprentice (LMS), and WooCommerce (payment).
  • Marketing: Automated email campaigns and coupon incentives.
• Ensured seamless data flow between systems, enabling features like personalized emails and course access tracking.

2. Logo & Color Palette:

• Created a minimalistic logo featuring a bowl and chopsticks, symbolizing simplicity and clarity in learning.